Wiss. Mitarb. Mag. Dr. Thomas Fenzl

Angewandte Psychologie und Methodenforschung


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Email: thomas.fenzl [@] aau.at
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My research interest lie within Methods of empirical social research, in particular techniques of category-driven qualitatively orientated text analysis Textanalyse (qualitative-content-analysis.aau.at) as well as designs and approaches for the combination and integration of qualitative and quantitative research methods (Mixed Methods). The primary focus within the context of evaluation research at the Center for Evaluation and Research Consulting (ZEF) is to apply and advance Mixed Methods approaches with reference to a variety of areas of practice within Health Psychology and Educational Psychology. Other research focuses include several areas of Applied Psychology, in particular Economic Psychology, which aim at the investigation of the human factor in Security Systems, of individual behavior and collective dynamics.

Ausgewählte Publikationen:

Mayring, P. und Fenzl, T. (2014). Qualitative Inhaltsanalyse. In: N. Baur und J. Blasius (Hrsg.): Handbuch Methoden der empirischen Sozialforschung. Wiesbaden: Springer VS Verlag, 534-547. [LINK]

Brudermann, T., Bartel, G., Fenzl, T. and Seebauer, S. (2014). Eyes on social norms: A field study on an honor system for newspaper sale. Theory and Decision. DOI 10.1007/s11238-014-9460-1 [LINK]

Mayring, P. & Fenzl, T. (2013). QCAmap. Qualitative Content Analysis Program, WWW.QCAMAP.ORG.

Fenzl, T., Brudermann, T., Malik, C., & Pelzmann, L. (2013). A Mass Psychological Perspective on Financial Markets. European Scientific Journal, 9, 403-426.

Fenzl, T. & Kollmitzer, C. (2012). Usability gesichtserkennungsbasierter Authentifizierung. Ergebnisse eines Feldtests. Datenschutz und Datensicherheit, 37, 497-501.

Fenzl, T. and Pelzmann, L. (2012): Psychological and Social Forces Behind Aggregate Financial Market Behavior. The Journal of Behavioral Finance, 13, 56-65.

Brudermann, T. & Fenzl, T. (2010). Agent-based Modelling: A new approach in viral marketing research. In: Ralf Terlutter, Sandra Diehl and Shintaro Okazaki (Eds.): EAA Advances in Advertising Research (Vol. 1): Cutting Edge International Research. Wiesbaden: Gabler Verlag, 397-412.

Fenzl, T. (2009). Die Massenpsychologie der Finanzmarktkrise. US-Immobilienblase, Subprime Desaster, Schulden-Bubble und ihre Auswirkungen. Wien/New York: Springer.

Fenzl, T., & Brudermann, T. (2009): Risk behavior in decision-making in a multi-person-setting. Journal of Socio-Economics, 38:5, 752-756.

Fenzl, T. & Mayring, P.(2009). Results of the MOGP Content Analysis. In: Heinz Leitgöb and Sarah Sebinger (Eds.): move europe. A Campaign for the Improvement of Lifestyle-related Workplace Health Promotion in Europe. Business Report. Linz: Gutenberg - Werbering GmbH, 60-87.